Delta Bingo & Gaming

Giant Bingo Heads?

To tease the opening of Delta Bingo Etobicoke, we sent five people into the streets of Toronto wearing giant bingo ball helmets—no logos, no context, just pure curiosity bait.

The public noticed. Photos were snapped, theories spread, and questions flew. Then, on opening day, Delta dropped the reveal: a reel showing the mysterious bingo crew heading to the new location.

A weird stunt, a lot of speculation, and a perfectly timed payoff.

Creative Director: Pete Ross
Art Director: Sergio Delos Santos
Agency: LABOUR