Delta Bingo & Gaming

Gran-MASTERS

Bingo? That’s grandma’s game. Exactly.

Bingo had a reputation problem—young people saw it as something their grandparents did, not something they’d try themselves. So we created the Gran-Masters, a trio of fierce, hilarious grandmas who didn’t just play bingo—they dominated it.

With sharp wit and expert tips, they made learning the game feel fun, fast, and fresh. The campaign built up to the Gran-Showdown, where the original queens of bingo crowned a new wave of players, proving that bingo still has game.

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Creative Director: Pete Ross
Art Director: Sergio Delos Santos
Copywriter: Adam McDade
Agency: LABOUR