Three Finger Jack
Out–of–Home Outlaw
Putting Three Finger Jack on wine drinkers’ most-wanted list.
While most wines are named after places, ours is named after a notorious outlaw. To introduce wine lovers to Three Finger Jack, we combined traditional letterpress printing with a rebellious spirit to create posters that put it on B.C. wine drinkers' most-wanted list.
Creative Director: Pete Ross
Art Director: Sergio Delos Santos
Copywriter: Adam McDade
Agency: LABOUR
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IABC Ovation Awards
1x Merit
“A California wine brand is looking to make strides in Canada’s westernmost provinces with a campaign evocative of the Wild West era.”
