Delta Bingo & Gaming

DAB-MASTERS

Dab-Masters is a fast-paced bingo-inspired game launched at Union Station to spark curiosity and reintroduce bingo to a younger crowd. As an extension of the Gran-Masters campaign, the activation challenged commuters to test their memory and dabbing speed in a quick, high-energy game. With $10,000 in prizes on the line, it turned heads, drew crowds, and brought bingo back in an unexpected way.

Creative Director: Pete Ross
Art Director: Sergio Delos Santos
Copywriter: Adam McDade
Agency: LABOUR