WeRPN

Damaged Report

According to WeRPN’s 2023 report, RPNs felt the healthcare system was deteriorating due to a lack of support.

To illustrate this, we designed the report to appear as damaged as its findings. This impactful visual bolstered ongoing PR efforts and WeRPN’s advocacy for nurses during a critical period in the province.

Creative Director: Pete Ross
Art Director: Sergio Delos Santos
Copywriter: Adam McDade

Results & Recognition

🏆 CPRS Ace Awards | Healthcare Campaign of the Year

🏆 CPRS Ace Awards | Marketing Communications Campaign of the Year

🏆 CPRS Ace Awards | Best Use Of Media Relations

“Nursing exodus will damage Ontario's health-care system beyond repair, RPN survey says”

– CTV News