WeRPN

Membership campaign

This campaign was created to inspire Registered Practical Nurses (RPNs) across Ontario to join WeRPN. Through bold, authentic photography and real nurse testimonials, the work spotlighted the strength, pride, and value of being part of the WeRPN community. A mix of social posts, video content, and personal stories helped clearly communicate membership benefits while giving voice to the nurses themselves.

Creative Director: Pete Ross
Art Director: Sergio Delos Santos
Agency: LABOUR