bolder cuts. bolder wine.

We needed to introduce Cigar Box in a way that matched its bold character. To make it stand out, we went beyond just offering the wine. To entice influencers to taste a glass of Cigar Box, we paired it with something equally bold: a new look.

Partnering with Crows Nest barbershops in Toronto and Vancouver, we treated guests to a taste of Cigar Box while they got bold haircuts or beard shaves, complete with sharp portraits to show off their new look.

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Creative Director: Pete Ross
Art Director: Sergio Delos Santos
Copywriter: Adam McDade