The significance of Arthritis is often under-appreciated compared to ailments such as cancer or heart disease. To raise awareness about what Arthritis really is, we developed a social campaign that highlights many facts about this disease. The goal is to drive awareness, engagement, and ultimately participation (or donation to) the Walk for Arthritis.
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Creative Director: Lionel Wong
Art Director: Sergio Delos Santos
Copywriter: Andrew Tihal/Karlie Hopf
Agency: Church+State