Gran-masters

Bingo had a reputation problem — young people saw it as something their grandparents did, not something they’d try themselves. So we created the Gran-Masters, a trio of fierce, hilarious grandmas who didn’t just play bingo; they dominated it.

With sharp wit and expert tips, they made learning the game feel fun, fast, and fresh. The campaign built up to the Gran-Showdown, where the original queens of bingo crowned a new wave of players, proving that bingo still has game.

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Creative Director: Pete Ross
Art Director: Sergio Delos Santos
Copywriter: Adam McDade