WERPN
THE DAMAGE REPORT
According to WeRPN’s 2023 report, RPNs felt the healthcare system was deteriorating due to a lack of support.
To illustrate this, we designed the report to appear as damaged as its findings. This impactful visual bolstered ongoing PR efforts and WeRPN’s advocacy for nurses during a critical period in the province.
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Creative Director: Pete Ross
Art Director: Sergio Delos Santos
Copywriter: Adam McDade
RESULTS & RECOGNITION
🏆 CPRS Ace Awards | Healthcare Campaign of the Year
🏆 CPRS Ace Awards | Marketing Communications Campaign of the Year
🏆 CPRS Ace Awards | Best Use Of Media Relations